Blog Action Day: Merely platitudes?

Today is 'Blog Action Day', where bloggers around the world unite to discuss a single important issue, the environment. But whilst there can be little doubt that the environment, and more specifically our abuse of it, is one of the most important issues of the 21st centuries, I am unsure whether a single blog action day will do much good. People need to start making major changes to their personal lifestyles, and unfortunately I doubt whether people are going to be willing to make such changes however eloquently people may blog on the subject.

The inherently selfish nature of the average person means that whilst they are willing to 'do their bit' for the environment, this is on the understanding that it doesn't overly effect their own lifestyle.
Taking the bottles to the bottle bank - yes.
Walking to work - no.
Restricting the number of flights they take each year - no.
Holidaying nearer to home - no.
Only eating seasonal fruit and vegetables - no.
... and the list just goes on.

When people are questioned about their own carbon footprint there tends to be three sorts of answers:
1) They question the validity of the science (despite their lacking the most rudimentary grasp of scientific principles).
2) They look forward to a warmer climate (these people are just idiots).
3) They believe it is their right to live their life however they want (these people are just ****ers).

Personally I hope this blog action day will make people look more closely at their own lives, and recognise the need for personal large scale change, unfortunately I am quite pessimistic when it comes to relying on the average man doing the right thing.

Professionally however, I look forward to following whether there is a noticeable rise in the discussion of environmental topics across the blogosphere, and more importantly, whether such a rise will be sustained.