QR Codes at the BBC...but I am not sure why

All about mobile life have pointed out that one part of the BBC have now started incorporating QR Codes (not the upstart Upcodes), although I'm not sure how much use the QR codes are.

BBC Programmes beta, which provides information on all current TV and radio programmes across the BBC, has provided a QR code for each of the programmes listed, simply by adding /qrcode to the URL. So, the QR code for Torchwood (http://www.bbc.co.uk/programmes/b006m8ln) is available at http://www.bbc.co.uk/programmes/b006m8ln/qrcode.

Whilst I love the BBC and can see a lot of potential in QR codes, I am waiting for them to roll out to more useful areas of the site before I get over excited. I can see how QR codes embedded on news and sports pages, linking to mobile optimised versions would be useful. However, I can't imagine that it is very often that people think "I really want to be able to access these programme details on the move...if only I could easily transfer the URL easily across". Whilst I suppose an avid fan may wish to embed a QR code on a T-shirt, to show affiliation with a programme, the BBC codes don't even help with that as they are not in a useful format.

Although hopefully this is a sign of good things to come.