QR Codes in Harrods

From mobile stairs to mobile phones, Harrods uses QR codes (via All About Mobile Life). The Times describe them as 'pioneering' the technology...really? Pioneering? Personally I have had a QR T-shirt for over six months, and whilst mine only advertises my blog, it is not really that much of a leap to advertise your rather large shop.

Whilst I think QR codes have been around far too many years to describe any part of the UK's slow embrace as 'pioneering', it is nice that it is starting to make a few stories. I love the potential of QR codes to connect the real world to the online world, and any news is good news.