Has Paddington Bear sold out?

It seems that a bit of a controversy was brewing last week, and as with many things in the real world, it just passed me by. Nonetheless, now my attention has been brought to the subject I feel compelled to blog about it. The new advert for Marmite has Paddington Bear (famous for eating marmalade sandwiches) trying it. So, most rational people would be asking, where is the controversy? Well, that is it. Paddington Bear tries Marmite. He doesn't permanantly ditch marmalade or even fall head over heels in love with Marmite, he merely tries it.

The most outraged are the usual suspects of tabloid journalism (an oxymoron if there ever was one), Quintin Letts in the Daily Mail says it has "pillaged our heritage", whilst always one to keep things in perspective, The Sun has described the backlash as a war.

Personally, I just thought it was a really nice advert. I can think of a million things to get annoyed about, but this is definately not one of them.