Here come the Facebook metrics...

Despite search engine optimisation being a topic that generally makes my flesh crawl, Search Engine Guide is one of those sites that I for some reason entered into my RSS aggregator and whilst there is rarely an article I bother to read fully, it has just enough going for it to stop me deleting it. Sometimes, however, there are articles that are so irritating that they make you reassess whether now is the time to finally delete the feed.

At the moment everyone is talking about Facebook, and it is not surprising that the SEOs are on the case with tips about how it can be used to promote an organisation and share news. I'm not sure which part of the article annoys me most, the lack of discussion about whether a Facebook group is necessarily appropriate for a particular organisation's web presence, the pretty obvious tips, or the awful suggested metrics. It would probably have to be the metrics which focus primarily on quantity rather than quality.

Its time that I either take the RSS feed out of my aggregator, or accept that those involved in web analytics are just inhabiting a different world to those in the academic world of webometrics.