The thoughts of a web 2.0 research fellow on all things in the technological sphere that capture his interest.

Tuesday, 10 June 2008

iPhone Crazy...Again!

It would seem as though the blogosphere is getting itself into a frenzy all over again as Apple announced its much anticipated 3G iPhone. Of the 180 items in my RSS aggregator this morning, I would guess about 50% were about the iPhone. However, whilst the US-centric blogosphere spanks its collective monkey about the 3G iPhone, I will take the opportunity to put it in perspective.

Despite all the rhetoric, the original iPhone was for the fashionistas, whilst the more seriously technologically minded looked to the N95. Now the iPhone has caught up technologically with the inclusion of 3G and GPS, its glossy bits seem to give it a bit of an edge over the current competitors. However the competitors have not been standing still, and the forthcoming N96 looks likely be an extremely impressive beast (with the launch hopefully coinciding with the contract on my N95 coming to an end).

The problem with the iPhone is that it is difficult to distinguish between the reality and the hype. Will this "help usher in the mobile media revolution in a major way"? Only in as much as it is one of a group of major players whose competition is pushing a mobile media revolution, on its own it is not making half as much impact as noise.

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