Google Analytics Now Allows Aggregation of Visitors by Week and Month

There can be huge variations in the number of visitors you receive from one day to another, thus making it difficult to determine whether the overall trend is up or down. Google's latest beta feature is likely to be broadly welcomed as it allows the aggregation of the number of visitors that have been received over a week, or even a month.

The difference can be clearly seen in the two graphs below, covering the period from 1st Nov. 2007 to 31st March 2008 for my own blog.webometrics.org.uk. Whilst an increase in visitors is discernible in the first graph (the traditional daily aggregation):

The noise makes it difficult to determine exactly how much of an increase in traffic there has been, this is clearly discernible with a monthly aggregation: