QR Clothes: I am a leader of fashion

I have received a press release from emma cott to highlight that they are making it simple for people to have their social network site profiles embedded on t-shirts etc. in the form of QR codes:

It's worth noting as:
1) The majority of my site's taffic is driven by the QR code posts.
2) It's the first time that I have been singled out for a press release, thus joining the ranks of a million other bloggers.

QR codes have been appearing on clothes for a while, there is even a Facebook app, although emma cott seems to be trying to gain competitive edge by providing a range of networks and a variety of 'motives'. Personally I would like to be able to add my own motive and any URL.

I think there will be more and more QR clothes in the future, and my own QR t-shirt will look increasingly amateur:

Which is a shame as I got it made in October, and have barely had a chance to show it off over the winter months.