The Surprising Web: The case of UK political traffic

Despite years of surfing and investigating the web, I still find some of the habits of its users surprising. I spent this morning reading Charles Leadbeater's 'We-Think', one of the many books that are currently discussing the future of collaboration caused by new technologies. Whilst an enjoyable quick read, this post is not a book review, instead it is a reflection on one of the points made in the book: "The British political website that gets the most traffic belongs to the British National Party: racists are not given room to express their views on television so they use the Internet to promote and organise themselves."

Although I know the BNP has a web site, and have visited it more than once, I was nonetheless shocked to be told it is the political web site with the most traffic. As Leadbeater provided no reference for the statement, I decided to have a look for myself.

Whilst the sites that provide traffic information are notoriously unreliable, both Alexa and Compete provide the same picture. The BNP's traffic seems to be larger than the UK's major political parties, as well as some of the smaller ones who may have found it equally difficult to express the opinions in traditional news sources (e.g., greenparty.org.uk, ukip.org, respectcoalition.org, and the extremely un-mainstream natural-law-party.org.uk).



It is healthy to see, however, that British Parliament still commands a healthy lead over the BNP, and personally I would view that as a political web site:



Personally I hope that the majority of visitors to the BNP site are approaching them as an antiquated curiosity whose policies shock and disgust, rather than as a site with which they relate. Maybe these statistics give credence to the opinion that has been expressed elsewhere, that whilst the mainstream media state that they abhor the policies of the BNP they do give the small party far more exposure than they really should.